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The Politics of Capitalist Legitimacy

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Noam Maggor (@maggor) is Senior Lecturer in American History at Queen Mary University of London.

This post concludes a symposium on Jason Jackson’s Traders, Speculators, and Captains of Industry. Read the rest of the posts here.

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How good are our celebrated capitalists at allocating resources in ways that generate sustainable, broad-based prosperity? Today, American capital is piling into AI, cryptocurrency, and soon “humanoid robots,” even as the public institutions that historically produced genuine scientific and technological breakthroughs are being dismantled. By contrast, Chinese authorities have steered their own capitalists toward cutting-edge industries such as electric vehicles and renewable power. The divergence between contending global powers raises another set of profound questions: which business actors are being empowered, on what terms, and to what ends? That is the terrain Jason Jackson explores in Traders, Speculators, and Captains of Industry. Focused on the case of India, the book provides a historical account of how capitalist legitimacy has been constructed, contested, and deployed in the name of national economic development.

At the core of the book is a longstanding conversation among Indian modernizers, stretching from the late colonial era through the heyday of Indian nationalism to neoliberalism, about how to identify and nurture the ‘right’ kind of capitalists. As policymakers and politicians debated the merits of different groups of businessmen – who was best equipped to spearhead industrial growth, technological upgrading, and economic transformation? – they created what Jackson calls “moral categories of capitalist legitimacy.” Proving immensely consequential, these moral categories influenced government policy, especially the state’s dealings with multinational companies and foreign investment. They more generally shaped who became eligible for credit, protection, and contracts – and who was treated with suspicion or outright hostility. To qualify as “deserving,” capitalist elites cast themselves as productive and patriotic businessmen. They did their best to dissociate themselves from predatory and speculative activities, often thought of as prolonging the legacy of colonialism. The book thus deliberately inverts familiar debates about the “deserving” and “undeserving” poor. Here, capital itself is sorted, judged, rewarded, and penalized.

The book thoroughly historicizes these moral judgments. Jackson recalls Max Weber’s foundational dichotomy of two types of capitalists: “one sober, steady, shrewd, the other illicit, rapacious and irrationally acquisitive,” exposing the deep roots of these highly ideological categories – and the anxieties they have long betrayed. But historically speaking, there has of course never been a clearly delineated line between “good” and “bad.” Jackson reconstructs a shifting landscape populated by a remarkably varied typology of businessmen – British, Indian, and multinational; merchants, manufacturers, and financiers; entrepreneurial, managerial, gentlemanly, and princely; upstart and established, bold and prudent, reckless and cautious, speculative and adventurous; selfish and benevolent, extractive and developmental, comprador and patriotic. At different moments, each of these figures could be invoked and celebrated as drivers of economic development or condemned as obstacles to it. Deeply embedded in the country’s political imagination, any of these qualities could, at different points, be ascribed to enterprises and individuals.

The book refuses a simple nationalist binary between domestic virtue and foreign exploitation. Foreign firms – from the East India Company through the age of managing agencies and all the way to modern-day multinationals – were sometimes accused of being agents of underdevelopment and dependency. At other times, they were hailed as carriers of advanced technology and modern business practices. Likewise, domestic firms were alternately imagined as national champions of industrial upgrading or as rent-seekers who would grow fat on state support without delivering productivity or innovation. Indian nationalists celebrated the Tata business group’s steelmaking ventures as proof of domestic industrial capacity, even as they later feared partnership with multinational firms might pave the way for foreign control. They likewise praised the Birla group’s automobile enterprises yet increasingly associated the aging Hindustan Motors with the pitfalls of protectionism. Jackson’s analysis is thoroughly dialectical. Every act of praise for one cohort of capitalists implicitly delegitimizes another. The distribution of virtues – prudence, patriotism, entrepreneurial daring, managerial competence – circulates rather than settles. The effect is a kind of political musical chairs in which the positive attributes are reassigned as coalitions, priorities, and global conditions change. What has counted as legitimate is never an economic fact; it always remains a political claim.

This is hardly an Indian story. Although rooted in Indian history, the book’s thoroughly global-comparative mode of analysis allows it to resonate far beyond South Asia. Struggles over “good” and “bad” businessmen have structured political life in all capitalist societies. That is unsurprising. Given the immense power capitalists possess over investment, employment, and production, societies will inevitably debate who deserves to wield that influence. A non-Indian version of the story would of course look very different. In a version of it that focused on the United States, for example, the legacy of slavery would loom large with slaveowners and slave traders standing as paradigmatic examples of illegitimate capital. Conflict between concentrated economic power and democratic politics – fears of oligarchy – would also likely be central. Yet the deeper parallels are unmistakable.

Jackson explicitly gestures at these affinities by invoking the American Gilded Age, when figures like steel magnate Andrew Carnegie looked to reinvent themselves from rapacious “robber barons” into visionary “industrial statesmen,” and when political leaders such as President Theodore Roosevelt sought to distinguish “good trusts” from “bad trusts.” In so doing, Jackson deliberately brings the two countries into the same frame. Similar ambivalence surrounded a figure like Henry Ford: a pioneer of mass production who raised wages and made his Model T affordable for every worker and farmer, while also attacking Wall Street and promoting virulent antisemitism. Hero or villain? American popular culture has long dramatized these conflicts. The film Titanic contrasts an older merchant elite clinging to social status with a ruthless industrial tycoon who jumps into the lifeboats ahead of women and children. The Social Network dramatizes a clash between an entrenched East Coast Harvard-based establishment and a disruptive ethnic entrepreneur who reconceives “The Facebook,” not as an exclusive club for ivy leaguers, but as an open access platform for millions of users. Champion of inclusive democracy, or dangerous antisocial upstart? These examples underscore that contests over capitalist legitimacy are not peculiar to India but are rather endemic to capitalism itself.

The potential to generate comparisons and analogies is a core virtue of the book. Rather than treating India as analytically exceptional, Jackson situates Indian debates within a shared canon of social and political thought – engaging theorists such as Adam Smith, Bernard Mandeville, Max Weber, Karl Marx, Friedrich Hayek, Friedrich List, Thorstein Veblen, Albert O. Hirschman, and Alice H. Amsden. Postcolonial theorists, who would have frowned upon these kinds of juxtapositions, are notably absent. Instead of presenting India as incommensurable with “the West,” the book embeds it within a global history of capitalism. This framing allows India to appear not as an outlier but as a site where general problems of capitalist development, state power, and legitimacy have played out in distinctive ways. It also provincializes quintessentially capitalist cases such as the U.S., not as universal models, but as particular cases among many, shaped by their own moral categories and political struggles.

Across these cases, the book’s deeper implication is that “good” and “bad” capitalists are never born – they are made. Morality tales about virtuous entrepreneurs or predatory speculators are less descriptions of economic reality than prescriptive efforts to shape it. To label some capitalists as productive and others as extractive is a political act – a way of trying to direct business behavior toward socially desired ends. Capitalists do not naturally emerge as fully formed, long-horizon investors devoted to productive development; they are cultivated, constrained, and, in important respects, engineered through law, policy, and state power. Predatory, short-termist, or extractive capitalists are likewise not simply moral aberrations; they are also products of politically designed incentives. In an age of accelerating climate crisis, deepening inequality, and rising political volatility, the political design of those constraints and inducements is more consequential than ever – Jackson’s book should inspire us to get it right.